Tourism Destination Operating System & Analysis

This contract is for the provision of a Tourism Destination Operating System & Analysis by Zartico Inc to Pinellas County. The system will provide a single source of intelligence for Visit St. Pete/Clearwater, connecting directly to third-party data providers via APIs to automate data ingestion into a cloud-based data warehouse. The contract includes an initial term of 3 years, with a total investment of $225,000. The system will provide data insights and intelligence to guide decision-making and create alignment throughout all levels of the DMO. Some key features of the system include: • Data infrastructure to automate data ingestion and provide a single source of truth • Data intelligence and visualization to guide decision-making • Advisors and strategic framework to provide in-depth attention and support • Custom data connections and analytics to meet specific needs • Security, compatibility, and privacy measures to protect data The contract also includes terms and conditions, such as payment terms, indemnification, and termination clauses. Some benefits of the system include: • Saving time and money by eliminating waste and optimizing performance • Improving alignment across departments and helping employees do their best work • Providing a view of where the destination is going, not just where it's been • Allowing for benchmarking and best practices to derive value from collective performance Overall, this contract aims to provide a comprehensive solution for Pinellas County's tourism destination operating system and analysis needs.