RFP 2019-18: Salesforce Marketing Cloud Implementation

Covered California issued RFP 2019‑18 to replace its Oracle Eloqua platform with Salesforce Marketing Cloud (SFMC) and to migrate roughly five million contacts. The contract calls for full design, configuration, integration with Service Cloud, data migration, documentation, and extensive training, all performed onsite in Sacramento. The agency set a maximum services budget of $250 k for the initial one‑year term, with the option to extend twice for additional one‑year periods. Evaluation combines technical merit (60 %) and cost (30 %) with small‑business and DVBE preference points. Slalom Consulting was selected as the awardee. • Scope: SFMC implementation, data migration, integration, training, and support. • Budget: ≤ $250,000 for services (licenses excluded). • Timeline: Feb 1 2020 – Jan 31 2021, with two optional extensions. • Evaluation: Technical (20 % Understanding, 30 % Team, 10 % Past Projects) + Cost + Preference points.