MEDIA BUY-21

This contract awards Stephen F. Austin State University a one‑year media‑buying and digital‑presence services agreement. The vendor will plan, produce, and analyze multi‑channel advertising campaigns, delivering weekly or monthly performance reports and consulting with university staff. The scope includes audience research, media mix recommendations, insertion order management, and detailed metrics reporting (impressions, clicks, conversions, cost‑per‑click, etc.). The award is based on a weighted evaluation (30 % financial proposal, 50 % questionnaire, 10 % qualifications, 10 % ancillary services) and requires compliance with Texas HUB subcontracting goals, E‑Verify, FERPA, Title IX, and other statutory mandates. The contract runs for one year starting November 2021, with the possibility of up to four one‑year extensions. • Media‑buying services covering traditional and digital channels (search, social, OTT, retargeting). • Mandatory weekly/monthly customizable performance reporting and monthly strategic consultations. • HUB subcontracting requirement of 20.9 % of contract value to Texas‑certified HUBs. • Evaluation heavily weighted toward the vendor’s financial proposal (30 %) and questionnaire responses (50 %). • Compliance obligations include E‑Verify, FERPA, Title IX, non‑boycott, and open‑records provisions.