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  5. ›2021 Digital Media Bid (DSAS)

Awarded contract·Cuyahoga County·Ohio

2021 Digital Media Bid (DSAS)

Won by [blank]$19kSingle Award
Contract source

Awarded vendors

  • [blank]

Description

This informal competitive bid solicits a vendor to provide digital display and video advertising targeting women ages 35‑75 in designated Cuyahoga County zip codes. The campaign runs from April 1 through December 31 2021, requiring minimum monthly impressions (115 k display, 85 k video) and delivering creative assets plus a performance‑reporting dashboard. The County mandates comprehensive insurance (CGL $1 M per occurrence/aggregate and Workers’ Compensation) and ownership of all creative IP. Bids were due December 3 2020, and the award value recorded was $19,201.50. • Scope = digital display & video ads with creative and reporting dashboard. • Target = women 35‑75 in specific zip‑codes, minimum monthly impressions. • Requirements = insurance, certificates, W‑9, and IP transfer to County. • Timeline = bid deadline 12 Dec 2020; campaign April‑Dec 2021.

Attached files

Key dates

Bids closed
12/3/2020
Starts
4/1/2021
Ends
12/31/2021
Duration
9 months

Last updated

Details

Award type
Single Award
Procurement
Other Than Full and Open Competition
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
278

Contract value

$19,202

The portal records a total awarded amount of $19,201.50 for the digital display line. Assuming this represents the full contract value (including both display and video components) and given the required monthly impression volumes, a ball‑park figure in the $20‑$30 k range is plausible. This estimate considers typical CPM rates for targeted digital media (approximately $5‑$10 CPM) multiplied by the total impressions (115k × 9 months = 1.035 M display impressions; 85k × 9 months = 0.765 M video impressions), yielding roughly $19‑$28 k. Hence the contract value is likely near $20 k.

AI estimate from the award documents

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