RFP 2021-01 Consumer Research Pool

Covered California is establishing a pre‑approved “Consumer Research Pool” to support ongoing health‑insurance marketplace research. The agency will award multiple indefinite‑delivery contracts across five service areas—research operations, quantitative analytics, qualitative analytics, consumer‑experience innovation, and policy evaluation—allowing numerous vendors to compete for individual work orders. The three‑year base term (Oct 2021‑Sep 2024) is funded up to $10.2 M, with an annual ceiling of $3.4 M and a possible $1 M increase each year. Vendors must meet specific minimum‑qualification thresholds, provide fully‑loaded hourly rates, and submit extensive certifications; small‑business and veteran‑business preferences are available but not mandatory. • Five distinct research service areas covered, each with its own qualification criteria. • Multiple vendors (10) will be awarded work orders; contracts are IDIQ with fixed‑price work orders. • Total contract ceiling $10.2 M; annual spend up to $3.4 M, extendable to $4.4 M. • Proposals were due Aug 3, 2021; intent to award announced Sep 10, 2021. • Optional two‑year extension possible, making the contract up to five years.