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Awarded contract·Citadel Military College of South Carolina·South Carolina

Trademark Licensing & Royalty Collection Services for The Citadel

Won by Affinity Licensing$350kAwarded 4/30/2021Single Award
Contract source

Awarded vendors

  • Affinity Licensing

Description

This contract awards Affinity Licensing the management of The Citadel’s trademark licensing program, including royalty collection, brand promotion, and provision of a licensing‑software platform. The contractor will act as the primary licensing agent, negotiate agreements, maintain relationships with apparel suppliers, and report royalty revenues on a commission basis. • Scope includes licensing agency functions, brand‑management consulting, software platform delivery, and dispute/infringement handling. • Compensation is commission‑based: 75 % of royalties on the first $100,000 of sales and 80 % on sales above that threshold. • Contract term is five years (July 1 2021 – June 30 2026) with no explicit renewal provision; the solicitation originally allowed annual renewal, but the award notice does not confirm continuation beyond the five‑year period. • Minimum vendor qualifications required experience with at least three Division‑I universities, apparel supply chain expertise, and a proprietary licensing‑software solution.

Attached files

Key dates

Bids closed
4/13/2021
Intent to award
4/30/2021
Awarded
4/30/2021
Starts
7/1/2021
Ends
6/30/2026
Duration
5 years

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Marketing and Advertising
NAICS
541613
Solicitation №
TC21017‑SB

Contract value

$350,000

The solicitation does not disclose a total dollar value. Payment is based on a commission of royalties: 75 % of the first $100,000 in sales and 80 % thereafter. Assuming a modest market for The Citadel’s merchandise, a five‑year cumulative royalty revenue of $500,000 is plausible (e.g., $100k in year 1 and $100k‑$150k per subsequent year). Under that scenario the contractor’s commission would be roughly $350,000 over the contract term. This ball‑park estimate accounts for variability in sales, possible growth, and the fact that the commission percentage increases after the $100k threshold. Therefore an estimated contract value in the low‑to‑mid‑hundreds‑of‑thousands range is reasonable.

AI estimate from the award documents

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