Outdoor Advertising Media Buying and Consultation 2026/2027 Fiscal Year

This contract awards Grand Valley State University the management of its outdoor‑advertising media buying and strategic consultation for FY 2026‑2027. The university will rely on the vendor to leverage inventory knowledge, negotiate rates, provide transparent cost breakdowns, and deliver proof of posting and ongoing tracking for all outdoor media placements across West Michigan, Southeast Michigan, and selected additional sites. The agreement covers a $300 K annual spend, runs for one year with the possibility of two one‑year extensions, and requires the vendor to offer strategic guidance without producing creative assets. • Scope: media buying, placement negotiation, cost transparency, proof of posting, reporting spreadsheet, and strategic consulting. • Geographic focus: West Michigan, Metro‑Detroit, Lake Michigan shoreline, Lansing Capitol area. • Budget: approximately $300,000 per year (no detailed line‑item amounts provided). • Duration: 12‑month contract, renewable up to two additional years.