The Florida Department of Agriculture and Consumer Services (FDACS) is issuing a single‑source solicitation to Metro Ontario, Inc. for the “Fresh From Florida” grocery retailer marketing program. The agency seeks a partner to plan, produce, and distribute promotional advertising—including print, digital, and in‑store signage—featuring the “Fresh From Florida” brand across Metro and Food Basics stores in Ontario. The effort is intended to boost visibility of Florida agricultural products in the Canadian market and must comply with state branding rules. The contract value is estimated between $40,000 and $75,000, with execution slated for June 30 2027.
• Scope: Development, printing, and placement of weekly sale flyers (print & online) featuring the “Fresh From Florida” logo.
• Scope: Design, production, and distribution of in‑store signage for all Metro/Food Basics locations.
• Target audience: Grocery shoppers in Ontario, Canada.
• Duration: Contract execution date June 30 2027; specific campaign length not stated.
• Budget: $40‑$75 K.
• Requirement: Vendor must be Metro Ontario, Inc., the only retailer capable of delivering the full suite of services across its store network.
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