Description
South Carolina’s Department of Veterans’ Affairs seeks a qualified digital‑marketing firm to design, launch, and manage a six‑month, multi‑channel advertising campaign promoting the SC Smart Start Virtual Transition Assistance Program to service members, veterans, and their families. The contractor must demonstrate a pre‑existing military‑focused audience of at least 10 million, 2 million social‑media followers, and 250 000 email subscribers, with proven presence at all military installations in SC, NC, and GA. The effort includes creative development, geo‑targeted digital media buys, on‑base outreach, analytics reporting, and strategic guidance, all under a fixed‑price, no‑negotiation contract.
• Must provide evidence of required audience thresholds and base‑level presence.
• Deliver digital ads, social‑media content, email newsletters, and on‑base signage for six months.
• Provide performance metrics, regular reporting, and a post‑campaign analysis.
• Fixed‑price, fully itemized proposal; prompt‑payment discount optional.
• Evaluation based on technical capability (45 pts), experience (35 pts), and price (20 pts).