BRAND DEVELOPMENT SERVICES

The State of Texas, by and through Texas Southern University (TSU), seeks sealed Proposals to establish a contract with a qualified firm that can provide Brand Development Services. The services include Brand Identity Consolidation, Logo Standardization, and Trademark Support. The selected Respondent shall evaluate the University’s existing brand identity assets, develop a strategy to consolidate and simplify the current brand architecture, and recommend and develop a unified institutional brand identity. The Respondent shall also provide guidelines for colleges, schools, departments, and programs to be represented within the University’s overall brand structure and assist the University with the process of trademarking the new brand logo. Some key aspects of the job include: • Brand Asset Inventory and Audit • Brand Architecture Assessment • Unified Institutional Logo Development • Sub-Brand and Unit Identity Framework • Brand Transition and Implementation Strategy • Trademark Support The University is looking for a firm with experience in providing similar services, a strong methodology and approach, and a team with the necessary qualifications. The Proposal should include a detailed description of the approach and methodology, as well as the qualifications of the personnel who will perform the services.