RFP# 92215 - Digital Media - Creative Production, Testing, & Optimization Services

The University of Maryland Global Campus is seeking proposals from qualified and experienced vendors to support digital media creative development, implementation, performance testing, and optimization of assets. The vendor must have an understanding of best practices and trends of social media and digital platforms, capabilities to conceptualize and execute creative asset development at scale, an understanding of performance metrics and indicators and analytic capabilities to structure and develop optimal testing planning, optimization and solutions based on the University’s objectives. Key responsibilities include: collaborating with UMGC’s marketing team, working in synergy with other agencies, understanding UMGC’s objectives, and providing solutions to meet creative development and in-market testing needs. • The contract will be for 18 months with two 6-month renewal options. • The vendor will provide digital media creative production, testing, and optimization services. • The vendor will work with UMGC’s marketing team to develop project plans, strategize, and execute work. • The vendor will provide regular reporting and presentation of asset and testing performance. • The vendor will optimize and maintain an iterative process to ensure continuous learnings.