International Student Online Program Marketing, Recruitment, Admission Support, and Student Support

Texas State University seeks a qualified vendor to provide comprehensive marketing, recruitment, admissions‑support, and student‑engagement services aimed at attracting and supporting international students enrolling in its online academic programs from their home countries. The contractor will develop and execute global outreach campaigns, manage prospective‑student advising, assist with application processing, and deliver ongoing engagement support through the enrollment funnel. This effort is intended to increase the number of qualified international applicants, improve conversion rates, and enhance retention metrics for the university’s online offerings. • Design and implement worldwide marketing strategies to promote Texas State’s online programs to target international markets. • Conduct recruitment activities, lead generation, and admissions‑support services, including application assistance and enrollment counseling. • Provide student‑engagement and retention services up to program start, delivering regular communication and support to enrolled international students. • Report on recruitment metrics, enrollment performance, and student‑engagement outcomes on a scheduled basis. • Collaborate with university staff, adhere to Texas State policies, and maintain compliance with applicable regulations and data‑privacy standards.