BRAND SHORING

The Regional Transit Authority (RTA) of New Orleans is seeking a single prime contractor to deliver “Brand Shoring” services – a combination of public‑relations, brand‑strategy, and strategic‑communications work – over a two‑year period. The award will be a prime‑only contract; any subcontractors must be disclosed in the proposal and receive RTA approval after award. The contract will be reimbursable for actual costs up to a not‑to‑exceed ceiling (not disclosed). The scope includes narrative development, earned‑media placements, executive communications, crisis‑communications toolkit and training, community insight surveys, quarterly performance dashboards, and an annual strategic visibility campaign. Key submission requirements are a maximum 15‑page proposal (excluding attachments) and adherence to RTA‑mandated forms and certifications. • 24‑month, prime‑only contract for PR/branding services for a transit agency. • Minimum deliverables: 6 earned‑media placements, 1 executive op‑ed, 2 stakeholder briefings, 4 quarterly dashboards each year. • Prime contractor must manage any subcontractors and obtain written RTA approval for any post‑award changes. • Proposal deadline: 14 Jan 2026 4:00 PM CST; Q&A closes 7 Dec 2025.