DIGITAL MARKETING SERVICES

LaGuardia Community College, part of the City University of New York system, is seeking a qualified digital marketing firm to design, execute, and manage data‑driven marketing campaigns that boost brand awareness, attract prospective students, and support enrollment goals. The contract is a two‑year term and allows subcontracting with written approval. The selected vendor will be responsible for strategic planning, creative development, media buying, performance analytics, and ongoing optimization across multiple digital channels. • Develop and implement comprehensive digital marketing strategies aligned with college enrollment objectives. • Create and manage content, paid media, SEO/SEM, social media, email marketing, and analytics reporting. • Provide regular performance metrics, ROI analysis, and recommendations for continuous improvement.