Description
The County of Montgomery, Virginia seeks a qualified firm to deliver a comprehensive rebranding for its Destination Marketing Organization serving Blacksburg, Christiansburg, and Montgomery County. The contractor will conduct stakeholder research, develop a unified visual identity, create strategic messaging, produce brand‑enabled collateral, and provide a launch plan, including four in‑person presentations to local governing bodies. The effort will be a one‑year contract with the possibility of up to four one‑year renewals.
• Conduct market research, stakeholder workshops, and audience analysis across three jurisdictions.
• Deliver a full brand identity system (logo, color palette, typography, style guide).
• Provide strategic messaging, brand guidelines, collateral templates, and a rollout plan, plus on‑site presentations.
• Integrate branding considerations for a future tourism website redesign (website work separate).
• Must meet Virginia accessibility standards and maintain required insurance.