Marketing and Expanded Outreach Plan for Unclaimed Funds

The Ohio Department of Commerce is seeking a contractor to provide marketing services for the Division of Unclaimed Funds. The contractor will be responsible for creating content, placing advertisements, and scheduling media to reach the target audience. The ideal contractor will have at least 10 years of experience in developing and executing strategic media, outreach, and educational campaigns. The project includes developing a comprehensive multi-channel marketing plan, creating creative concepts, and implementing a spokesperson plan. The contractor will also be responsible for providing metrics and reporting results. Some key objectives of the project include: • Developing creative content that is educational, engaging, or empowering • Creating a Call to Action, such as a website, phone number, or QR code • Scheduling all creative content with media to reach the defined target audience • Identifying and including tracking mechanisms within the project • Launching media, managing, and monitoring the campaign • Providing reporting results, engagement, conversions, and spend