Visit Durango Destination Marketing Projects RFP 2025

The City of Durango, Colorado, is issuing a Request for Proposals (RFP) for Destination Marketing Projects. The city is seeking a qualified firm to provide destination marketing project services to support Visit Durango, the city's tourism office. The selected vendor will conduct projects in three distinct areas: 1. **Marketing Assessment & Destination Research**: Evaluate current marketing systems, conduct visitor segmentation analysis, and develop a market positioning framework. 2. **Brand, Creative & Campaign Development**: Redefine Visit Durango's brand identity, develop a brand strategy, and create a new tagline and messaging system. 3. **Media Planning & Content Strategy**: Rebuild a strategic marketing plan, integrating paid, owned, and earned media channels with measurable KPIs. The RFP requires proposers to provide an overview of their approach, timeline, and estimated costs for each project. The proposal should include: * Company overview and expected service team * Examples of previous destination marketing work * Proposed timeline for completing each project * Estimated cost for each project The City of Durango reserves the right to reject any or all proposals and to negotiate any elements of the proposal. The successful bidder must provide all equipment and personnel necessary to perform the required services. **Key Dates:** * November 7, 2025: RFP issued * November 17, 2025: Questions due * November 18, 2025: Final addendum issued * November 20, 2025: Proposals due * Estimated week of November/December: Interviews (if necessary) * Estimated week of December: Notice of award and notice to proceed **Submission Requirements:** * Proposals must be submitted electronically via www.bidnetdirect.com/colorado * Proposals must be a maximum of 30 pages in a minimum 12-point font * Late proposals will not be accepted The City of Durango is seeking a qualified firm to provide destination marketing project services to support Visit Durango. The selected vendor will play a crucial role in promoting the city's tourism industry and contributing to its economic growth.