Farmer School of Business Core Narrative and Messaging Update

The Farmer School of Business at Miami University is seeking a partner to refresh the core messaging framework that underpins its Beyond Ready brand platform. The goal is to strengthen the relevance, clarity, and effectiveness of the messaging while preserving existing brand equity and recognition. The selected vendor will be expected to collaborate closely with FSB stakeholders to achieve this objective. Key deliverables include a competitive benchmarking and differentiation analysis, audience persona development, a comprehensive messaging guide, stakeholder messaging workshops, and visual expression and activation guidance. The project is expected to be completed by October 2, 2026. • The project involves refreshing the Beyond Ready messaging framework to ensure it resonates with priority audiences and reflects contemporary higher education realities. • The vendor will conduct a competitive benchmarking and differentiation analysis to identify opportunities for meaningful differentiation. • The vendor will develop refined, actionable audience personas for FSB's primary audiences. • The vendor will provide strategic recommendations for expressing the refreshed messaging framework visually. • The vendor will conduct a high-level audit of key marketing assets to assess alignment with the messaging strategy and audience priorities.