Consultant Services, N.Y.C. Groceries Branding and Design RFP

The New York City Economic Development Corporation is seeking a branding and design consultancy to create a full visual identity for the upcoming “N.Y.C. Groceries” network of five city‑supported grocery stores. The consultant will develop a brand system that will guide store signage, materials, lighting, merchandise, and customer flow, and will support the City’s goal of lowering grocery costs and strengthening neighborhood food access. • Scope includes logo design, color palettes, typography, wayfinding systems, and application guidelines for store interiors and exteriors. • Must deliver deliverables that can be used by third‑party grocery operators and support rollout of five stores (one per borough) with the first store expected to open late 2027. • Proposal evaluation will consider past experience, quality of work, fee, management capability, and MWBE participation plans.