National Recruitment Advertising Campaign Services (NRAC)

The U.S. Secret Service is seeking a single‑award, five‑year IDIQ contract to provide nationwide recruitment advertising services that will attract at least 70,000 law‑enforcement‑officer applicants per year. The contractor will manage digital, broadcast, print and event‑based advertising, develop market insights, and deliver comprehensive reporting. The effort includes a Quality Control Plan, a post‑award conference, and a sample task‑order pricing submission. • Core services: programmatic job‑board advertising, social‑media campaigns, media buying, and recruitment‑event support. • Required capabilities: experience in large‑scale recruitment marketing, knowledge of LEO hiring practices, ability to generate 70 k+ applicants annually, and provision of analytics/reporting. • Evaluation: best‑value trade‑off (technical capability and past performance outweigh price); price evaluated for reasonableness only. • Contract ceiling $90 M; minimum guarantee $1 K; options for a six‑month extension.