Description
The US Air Force is seeking to partner with the University of Texas at San Antonio (UTSA) for recruitment purposes. The partnership aims to target young adults with college-level skill sets to join the Air National Guard. The requirements include marketing and advertising services such as LED signage, customized bus advertisements, concourse activations, and radio game broadcasts. The total price for the contract is $50,000. The justification for the sole source contract is that UTSA is the only source that meets the requirements for accessing the local recruitment target audience.
• Marketing and advertising services for the 149FW Recruiting & Retention
• Courtside LED Signage at Convocation Center
• Backstop LED Signage at Roadrunner Field
• Customized advertisement within twenty buses
• Four Concourse Activations at Alamodome
• Three Onsite Activations at Convocation Center
• Three Onsite Activations at Roadrunner Field
• One Game Week Wednesday Activation
• Three On-Campus Student Events
• Ten Weekly Features with Brew-1-0
• Ten Weekly Features with Student Newsletter
• One Targeted Web Advertisement
• Eighteen Radio Game Broadcasts during UTSA Football season