The Maryland Department of Health is seeking a qualified vendor to assist in the development and implementation of a comprehensive public education campaign targeting communities disproportionately impacted by lung, prostate, colorectal, and breast cancers. The campaign aims to provide educational information on cancer risks and warning signs, promote screenings, and inform the public about legislation that reduces cost barriers to prevention services. The vendor will be responsible for conducting listening sessions with communities, developing a plan for placement, creating culturally relevant and persuasive communication materials, and utilizing focus groups and stakeholder input to inform the materials developed.
• The vendor must have at least five years of experience in graphic design and advertising campaigns for the public and/or healthcare professionals.
• The vendor must provide proof of meeting the minimum qualifications, including letters of recommendation from three current clients.
• The vendor must comply with the Americans with Disabilities Act and ensure that all materials developed are accessible to persons with disabilities.
• The vendor must provide a comprehensive work plan outlining the specific timeline of the development of video, digital, radio, and print assets.
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