Description
The State of North Dakota Workforce Safety & Insurance (WSI) is seeking a qualified media agency to serve as the strategic and creative partner for its ongoing “Get Home Safe” workplace‑safety media campaign. The contract is a three‑year, firm‑fixed‑price award beginning October 1 2026, with two optional three‑year extensions. The award will cover integrated marketing services—including annual media planning, social‑media management, testimonial video production, print collateral, paid‑media buying, earned‑media/public‑relations, and performance reporting. WSI will provide access to prior campaign assets and will assist in identifying North Dakota employers and interview subjects for video stories. The agency must deliver monthly safety toolkits, social‑media calendars, and a series of 3‑5 testimonial videos per year, while maintaining brand stewardship and meeting ADA/WCAG accessibility standards. No preferred vendors are required, but a “one‑roof” capability (all services delivered by a single entity) is favored.