Description
The City of Winchester is seeking a firm to conduct a creative campaign and marketing plan for the Winchester-Frederick County Convention and Visitors Bureau. The scope of services includes designing creative destination content, developing a cohesive ad campaign, creating a multi-platform media plan, and placing ads in various outlets. The contract term is one year with an option to renew for an additional year. The firm will be responsible for delivering unique and engaging creative content, managing media plans, and ensuring compliance with all requirements.
• The firm should have an established record of designing creative destination content and implementing media plans.
• The firm should include a general project timeline and identify video and photographic needs for the campaign.
• The firm should provide a detailed cost breakout and a not-to-exceed cost for completing all work.
• The firm should verify that required insurance coverage is available.
• The firm should provide a presentation of their approach to the campaign, including creative content and media strategy.
Attached files
The solicitation documents live at the source — open the bid source above to download them.