Description
The Maryland Department of Health is seeking a comprehensive communications plan for the Office of Children and Youth with Specific Health Care Needs. The plan should include a data-driven strategy to target core programs, identify and segment target audiences, and incorporate behavioral change theories to create tailored messaging. The selected applicant will be responsible for developing and implementing the communications plan, providing a detailed master work plan, and conducting pre-testing of all developed communications materials. The project duration is 12 months, and the award amount is not to exceed $200,000.
Key aspects of the project include:
• Developing a comprehensive communications plan for the Office of Children and Youth with Specific Health Care Needs
• Identifying and segmenting target audiences, with a focus on prioritized populations
• Incorporating behavioral change theories to create tailored messaging
• Providing a detailed master work plan and conducting pre-testing of all developed communications materials
• Collaborating with the Maryland Department of Health and the Office of Communications to leverage social and digital media platforms