Brand Development Services

The State University of New York (SUNY) Upstate Medical University is seeking a New York State small business enterprise to provide brand development services. The selected agency will partner with Upstate stakeholders to research, define, and implement a comprehensive brand strategy to enhance visibility, stakeholder engagement, and consistency across all communication platforms and media outlets. The project will be completed in three phases: research, brand development, and implementation. The agency will provide a brand book, visual identity, and launch plan, and will also provide post-launch support. • The agency must qualify as a New York State small business enterprise with 100 or fewer employees and not dominant in its field. • The agency must have at least seven years of experience providing services to clients in healthcare and higher education. • The principal account manager must have at least five years of relevant marketing experience. • The agency must provide three current references from clients using analogous services, with at least one reference being a medical center with an academic affiliation. • The agency must provide a list of accounts where a contract was terminated by the client within the past five years and explain the cause of termination.