IRFP 902725 Measure D Initiative Campaign Analysis and Strategy Development

The County of Alameda is seeking a contractor to provide campaign analysis and strategy development services for the Measure D – Save Agriculture and Open Space Lands Initiative. The contractor will conduct voter opinion research, develop a strategy to inform the County's efforts, and provide data analysis expertise. The contract term is six months, with the option to renew for two years. The contractor must have experience in conducting campaign analysis and targeting specific voter groups, and must provide a comprehensive final report addressing proposed campaign research activities. • The contractor must assess the likelihood of voter approval for specific changes to Measure D. • The contractor must develop clear, concise, and neutral polling instruments. • The contractor must conduct demographic analysis and voter polling. • The contractor must provide strategic recommendations for election outreach. • The contractor must ensure comprehensive service coverage across the entire County.