Social & Digital Media Data Analytic Services

The Texas General Land Office and Veterans Land Board are seeking proposals from qualified data analytics service providers to assist in the development and execution of targeted social media campaigns. The purpose of this solicitation is to leverage data-driven insights and advanced analytics techniques to optimize marketing campaigns and increase awareness of Veterans Land Board benefits to Veterans. The selected provider will perform tasks such as data collection and analysis, targeted audience segmentation, campaign optimization, reporting and evaluation, and media placement purchases. The contract term is expected to be 60 months, with a minimum of six reports per month. Key aspects of the job include: • Data collection and analysis from various social media platforms • Targeted audience segmentation based on social media data analysis • Campaign optimization and performance monitoring • Reporting and evaluation of campaign effectiveness • Media placement purchases and SMS campaigns • Deliverables and reports, including monthly and weekly reports, campaign optimization reports, and post-campaign after-action reports