Description
The Michigan Department of Lifelong Education, Advancement, and Potential is seeking a contractor to provide statewide marketing and advertising services. The contractor will be responsible for developing and implementing a comprehensive marketing plan to support the department's priorities, including increasing awareness and engagement across the educational journey, strengthening alignment across Michigan's higher education ecosystem, and utilizing research and analytics to improve outcomes. The contract will be for a period of 12 months, with the option to renew for future fiscal years. The contractor will be required to provide a range of services, including research and insights, integrated communications planning, media planning and placement, creative and content development, stakeholder engagement, and analytics and performance measurement.
• Develop and implement a comprehensive marketing plan to support the department's priorities
• Conduct research and analysis to inform marketing strategies and tactics
• Create and distribute marketing materials, including social media content, press releases, and advertising
• Develop and maintain relationships with key stakeholders, including educational institutions, employers, and community organizations
• Provide regular reporting and analysis to measure the effectiveness of marketing efforts