Description
The State of Texas, by and through Texas Southern University (TSU), is seeking a qualified firm to provide Licensing and Trademark Audit & Implementation Support. The selected firm will conduct a comprehensive review of TSU's intellectual property portfolio, identify risks and gaps, and develop a comprehensive trademark and licensing strategy. The firm will also provide implementation support to strengthen trademark protection, licensing strategy, and brand governance. The project is expected to last 2-6 months. Key services include trademark and licensing audit, risk assessment, brand and asset alignment, licensing program development, and trademark strategy and filing roadmap.
Some of the key requirements for the proposal include:
• A brief description of the company's experience in conducting trademark and licensing audits for higher education institutions
• Examples of successful licensing program development or revenue generation strategies
• Details of the company's qualifications, including the names and resumes of personnel who will perform the services
• A detailed description of the approach and methodology for providing the services
• A list of clients where the company has provided collegiate licensing programs and trademark strategy
• References from three customers from the past five years
• A pricing and delivery schedule, including all costs associated with the proposal and deliverables.