Digital Marketing Services

LaGuardia Community College, CUNY is seeking proposals from qualified digital marketing firms to provide comprehensive marketing and advertising services that will enhance brand awareness, increase engagement with prospective and current students, and support institutional enrollment and outreach objectives. The selected vendor will be expected to develop and implement strategic, data-driven marketing campaigns across digital channels, leveraging industry best practices, audience analytics, and performance metrics to maximize reach and return on investment. Subcontracting is allowed with College's written approval. Contract Term: Two Years Any purchase that results from this advertisement shall be governed by the terms and conditions of this advertisement (including without limitation, any attached specifications and any other terms and conditions attached hereto or incorporated herein by reference), the University’s standard Purchase Order Terms andConditions and Appendix A, the Standard Clauses for New York State Contracts, which are incorporated herein by reference with the same effect as it is written.Communication with respect to this procurement initiated by or on behalf of an interested vendor through others may constitute an “impermissible contact” under state law, and could result in disqualification of that vendor. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: None. Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) Total MWBE Goals: 30.00% Disadvantaged Business Enterprise contracting goals (DBE) DBE Goal: 0.00%