RFP #92153 - Advertising Media Buying Services

University of Maryland Global Campus is seeking a qualified firm to provide full‑service advertising media‑buying for its marketing program. The solicitation is structured in four phases, beginning with a portfolio submission that proves the firm’s ability to manage large‑scale media purchases (minimum $5 M per client for the past three years). Shortlisted firms will receive the full scope of work, submit technical proposals, possibly give oral presentations, and finally submit pricing. The contract will run for six years with an optional five‑year renewal, and the contractor will be responsible for media planning, purchasing, daily data feeds, reporting, and compliance with UMGC’s billing, data‑privacy, and living‑wage requirements. • Must have at least one client with ≥ $5 M media spend in each of the last three calendar years. • Deliver media‑planning, buying, daily data export, reporting, and view‑only platform access across all channels (TV, digital, social, OTT, etc.). • Contract term of 6 years (possible 5‑year extension), with a maximum aggregate spend of $450 million (service fees + media costs). • Required MBE participation of 8 % of service‑fee value; strict reporting and record‑keeping obligations. • Portfolio due Dec 4 2024; technical proposal due Jan 13 2025; price proposal due Feb 6 2025; award expected Feb 14 2025.