Retail, Mobility and Demographic Software

The City of Georgetown is seeking proposals from qualified firms to provide a retail, mobility, demographic, and market analytics platform. The platform should deliver location intelligence, demographic analysis, consumer behavior insights, mobility data, and economic development analytics. The successful proposer will provide a subscription-based software platform that enables the City to analyze visitor and consumer movement patterns, evaluate trade areas and market conditions, identify retail recruitment opportunities, and assess economic development prospects. The platform should also provide demographic and psychographic reports, support planning, development, and tourism initiatives, and compare local market performance against regional and national benchmarks. Some key features of the platform include: • Trade area and visitor analytics • Site selection and real estate analysis • Retail and tenant recruitment support • Foot traffic and performance benchmarking • Demographics and psychographics • Economic development marketing support • Event and activation analysis • Reporting and dashboard functionality The City is looking for a platform that can provide unlimited access for designated City users, administrative account management, user permissions and role-based security, secure login functionality, and implementation and training support.