Description
The Arkansas Army National Guard is seeking vendors to provide marketing services support to their Recruiting and Retention unit. The scope of work includes developing and executing a comprehensive marketing program, providing market research and analytics, and optimizing recruiting location listings. The contractor will be required to provide monthly reports, conduct GIS analytic studies, and develop a marketing execution plan. The period of performance is from 01 Mar 25 to 30 Sep 25. Key responsibilities include:
• Developing and executing a comprehensive marketing program
• Providing market research and analytics
• Optimizing recruiting location listings
• Conducting GIS analytic studies
• Developing a marketing execution plan
• Providing monthly reports
• Managing recruiting location listings and distributing to over 60 different directories
• Creating custom maps to support ARARNG's recruiting needs
• Developing a digital asset management system
• Creating landing pages with lead capture and tracking
• Providing social media support
• Developing and executing a comprehensive media plan