MET/MiABLE ADVERTISING AND MARKETING RFP

The Michigan Department of Treasury is seeking a contractor to provide marketing and advertising services for the Michigan Education Trust (MET) and Michigan Achieving a Better Life Experience (MiABLE) programs. The contractor will be responsible for developing and implementing a marketing plan to promote the programs and increase enrollment. The contract will be for a period of three years, with the option to renew for two additional one-year periods. The contractor will be paid on a per-campaign basis, and the State reserves the right to add additional services via contract change notice. Some key aspects of the job include: • Developing a marketing plan to promote the MET and MiABLE programs • Implementing the marketing plan and providing regular reports to the State • Providing media placement services, including media buying and trafficking • Providing creative services, including art direction and production coordination • Providing public relations services, including social media coordination and billing coordination