Digital Marketing for Main Street

The City of College Park is seeking a vendor to provide digital marketing services for its Main Street project. The project aims to revitalize the downtown corridor by enhancing visibility, accessibility, and community engagement. The selected vendor will be responsible for designing, fabricating, and installing a cohesive outdoor wayfinding signage system supported by a digital marketing campaign. The campaign should promote the Train Depot as a cultural and transportation hub, targeting local residents, tourists, and regional transit users. The vendor must have experience in digital marketing strategy and execution, as well as designing and installing outdoor wayfinding signage systems. Some key features of the project include: • Site assessment and planning • Design development for signage and digital marketing materials • Fabrication and installation of signage • Launch of digital marketing campaign across City of College Park's digital platforms • Community engagement and feedback The project is expected to last 10-14 weeks, and the vendor must meet certain minimum qualifications, including experience, licensing, and insurance requirements.