Full Service Marketing Agency for Quantum Computing and AI

Miami University is seeking a full-service marketing partner to develop and execute a national awareness and recruitment campaign for its Bachelor of Science programs in Quantum Computing and Artificial Intelligence. The selected agency will be responsible for developing messaging, creative concepts, media strategies, and campaign execution designed to increase awareness, generate interest among prospective students and their parents, and drive undergraduate applications. The total campaign budget is $500,000. Key services and deliverables include: • Discovery and strategic fact-finding • Audience research and insights • Social listening and sentiment analysis • Identification and articulation of key program differentiators, value propositions, student outcomes, and messaging themes • Creative concept development • Media planning and buying • Campaign implementation, optimization, and management • Performance tracking, analytics, and reporting Respondents should demonstrate experience in developing and executing integrated marketing campaigns, creating communications relatable to college-seeking students, and translating complex topics into clear messaging.