Description
The Texas Department of Transportation (TxDOT) seeks a Distribution Advisor to act as a liaison between its Travel Information Division and the travel‑publications distribution vendor. The advisor will provide strategic recommendations on copy volumes, display allocation, cover images, pricing, competitive landscape, merchandising of magazine racks, and other factors that influence newsstand sales. This contract is intended to support TxDOT’s travel‑information outreach across the state’s 25 highway districts.
• Advisory services covering magazine distribution strategy and sales optimization
• Analysis of copy counts, display locations, cover design, pricing, and competition
• Recommendations on merchandising, rack placement, and promotional activities
• Ongoing liaison duties between TxDOT and the selected distribution vendor
• Contract valued at approximately $600, with deliverables likely spread over an indefinite term