RFP- Digital Advertising Services

Wor-Wic Community College is seeking a firm to provide digital advertising services to support student recruitment, enrollment growth, workforce development initiatives, and community engagement. The selected vendor will plan, develop, implement, manage, and optimize paid digital campaigns that align with the college’s marketing goals. The primary objectives of this engagement are to increase awareness of Wor-Wic and its academic, workforce training, and continuing education programs, support enrollment growth, promote priority enrollment periods, generate qualified prospective student inquiries, and strengthen the college’s regional brand. Some key features of the scope of work include: • Planning and collaboration with the college to develop a digital advertising strategy • Campaign development and implementation, including paid search engine marketing, social media advertising, display and programmatic advertising, and YouTube and streaming/OTT advertising • Audience targeting, including segmented strategies and behavioral and intent-based targeting • Campaign management and optimization, including monitoring performance, conducting A/B testing, and adjusting strategies based on seasonal enrollment trends • Conversion tracking and technology integration, including implementing and managing tracking pixels and conversion events • Reporting and performance analysis, including providing reports on campaign performance, cost per inquiry/lead, and conversion rates.