City Brand Assessment & Marketing Plan

The City of San Leandro is seeking a consultant team to create a comprehensive Citywide Branding and Marketing Plan. The plan should define San Leandro's identity and market position, and create a marketing strategy to implement and establish design standards for future marketing and communication materials. The consultant team will be responsible for developing a brand that accurately represents the city and creating a marketing strategy that will solidify and establish the brand. • The consultant team should have experience in creating citywide branding and marketing plans. • The team should be able to develop a brand that defines San Leandro's identity and market position. • The team should create a marketing strategy that will implement, solidify, and establish design standards for future marketing and communication materials. • The team should be able to work with the City's Purchasing Agent and other stakeholders to ensure the plan is implemented effectively.