Description
California’s HOPE for Children Trust Account Program is seeking a qualified firm to design, implement, and manage a comprehensive marketing and outreach campaign that raises awareness, drives enrollment, and sustains engagement for eligible foster‑care and COVID‑bereaved youth. The contractor will develop a strategic marketing plan, create bilingual (English/Spanish) collateral, manage official social‑media channels, execute earned‑media and public‑relations activities, support community‑partner outreach, and deliver detailed performance reporting, including monthly paid‑media analytics and enrollment attribution. The effort is a fixed‑price, not‑to‑exceed $295,000 contract for a 12‑month period starting May 1 2026, with a capped travel budget of $10,000.
• Develop and execute a full marketing strategy, work plan, and bilingual messaging framework aligned with program goals.
• Produce digital and print‑ready collateral, manage official HOPE social‑media accounts, and generate twice‑weekly content.
• Conduct earned‑media outreach, press releases, and crisis communications while providing monthly paid‑media performance reports and quarterly enrollment impact analysis.
• Coordinate with community‑based organizations, maintain KPI tracking, and submit regular progress reports to the HOPE Board.