Intent to Sole Source - MA ANG UMass Lowell Athletics Advertising Campaign

The United States Property and Fiscal Office (USPFO) for Massachusetts, on behalf of the Massachusetts Air National Guard (MA ANG) Recruiting and Retention office, intends to award a firm-fixed-price, sole-source contract to UMASS SPORTS PROPERTIES for a comprehensive marketing and advertising campaign. The campaign aims to increase brand awareness and generate recruiting leads for the MA ANG. The specific services required include dominant signage at the Tsongas Center and Kennedy Family Athletic Complex, digital advertising on scoreboards and monitors, in-game fan engagement, email marketing, and radio/television advertising spots during UMass Lowell Athletics events. Key aspects of the job include: • Dominant signage on the marquee outside of the Tsongas Center • Signage on awning, digital monitors in concourse, and on the Center Hung Scoreboard banner • Advertising during the River Hawks Light show • MA ANG logo presentation at the base of emails sent through the UMass Athletic department • Advertising at the Kennedy Family Athletic Complex • Radio and television advertising during UMass Lowell Hockey games