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State University of New York (SUNY)·New York

Digital Marketing Services

Closes 2/27/2026$50k – $200kRequest for ProposalLogin required
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Description

The State University of New York at Fredonia (“SUNY Fredonia”) is soliciting proposals for services to provide digital advertising strategy, creative development, and media placement. SUNY Fredonia seeks to engage a qualified, full-service digital marketing partner to develop and execute data-driven, brand-aligned campaigns that elevate awareness, engagement, and enrollment conversion across key audiences. The selected vendor will collaborate with SUNY Fredonia’s Marketing and Communications team to deliver strategic, creative, and measurable results. All Questions and Requests for Clarification should be sent to [email protected] and are due by 02/23/2026 @ 4:00PM. Responses will be provided by COB on 02/25/2026. SUNY Fredonia will receive proposals until 3:00 PM local time on February 27, 2026. Proposal should be mailed to: SUNY Fredonia, Office of University Services, 280 Central Avenue, Fredonia, NY 14063. This procurement is subject to NYS Finance Law (“SFL”) §§139 –j & –k, also known as the Procurement Lobbying Act; therefore, vendors are cautioned that the only permissible contact for this procurement is the individual(s) listed in this advertisement. The restricted period for this procurement is defined as the earliest notice of intent to solicit offers through final award and approval of the Contract Business enterprises awarded an identical or substantially similar procurement contract within the past five years: Similar Procurements in last 5 years awarded to : UMBRELLA DIGITAL LLC DIGITAL HYVE MARKETING LLC Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) MBE Goal: 15.90% WBE Goal: 14.10%

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Gretchen Fronczak(Director of Procurement & University Services)

[email protected]

(716) 673-3438

Key dates

Opened
1/28/2026
Questions due
2/23/2026
Closes
2/27/2026
Duration
1 years

Last updated

Details

Type
Request for Proposal
Industry
Education
NAICS
541810
Solicitation №
RFP # PROC2026-01

Budget estimate

$50,000 – $200,000

The budget for this contract is not explicitly stated in the document. However, considering the scope of work, which includes digital advertising strategy, creative development, and media placement, a reasonable estimate for the contract value could be between $50,000 and $200,000 per year, depending on the complexity of the campaigns and the size of the target audience. Factors that may influence the likely payment range include the experience and reputation of the vendor, the level of competition, and the specific requirements of the contract.

AI estimate from the solicitation

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