Description
The State of North Dakota’s Workforce Safety & Insurance (WSI) seeks a qualified media agency to serve as the strategic and creative partner for its “Get Home Safe” statewide workplace‑safety awareness campaign. The contractor will develop and execute integrated marketing, branding, paid‑media, social‑media, AV content, and public‑relations activities over an initial three‑year term, with two optional three‑year renewals. All deliverables must align with existing brand standards, be ADA‑compliant, and be provided on a monthly schedule. The contract is firm‑fixed‑price, requires comprehensive insurance, and mandates that all travel costs be included in the overall contract amount.
• Scope includes project management, brand stewardship, annual media planning, monthly safety toolkits, social‑media calendars, AV production, paid‑media buying, earned media, performance reporting, and partnership outreach.
• Minimum qualifications: 5 + years of integrated marketing/communications experience, prior public‑awareness or behavior‑change campaigns, and ability to manage multi‑channel media assets.
• Key dates: solicitation posted July 16 2026, questions due July 24 2026, proposals due August 6 2026, award notice expected August 14 2026, contract start Oct 1 2026, initial term ends Sep 30 2029 (with two three‑year renewal options).