Description
The Hawaii Tourism Authority is seeking a qualified contractor to provide destination brand marketing services for the Hawaiian Islands in the European Major Market Area, with a focus on Germany and the United Kingdom. The scope of work includes strengthening brand awareness, driving travel demand, cultivating airline partnerships, targeting high-value mindful travelers, and increasing per-person expenditure. The contractor will be responsible for developing a comprehensive brand marketing plan, executing multi-channel marketing campaigns, and providing regular progress reports. The contract is expected to start on September 15, 2026, and last for 12 months.
• Destination brand marketing services for the Hawaiian Islands in the European Major Market Area
• Strengthening brand awareness and driving travel demand
• Cultivating airline partnerships and targeting high-value mindful travelers
• Increasing per-person expenditure and overall visitor spending
• Developing a comprehensive brand marketing plan and executing multi-channel marketing campaigns
• Providing regular progress reports and metric-driven initiatives