CITYWIDE BRAND DEVELOPMENT & IMPLEMENTATION SERVICES

The City of North Miami Beach is seeking a qualified firm to develop a comprehensive citywide brand identity that reflects its history, diversity, culture, and future vision. The project includes brand strategy, visual identity, Centennial integration, brand standards, and creative applications for city communications, facilities, vehicles, gateways, signage, and wayfinding. The selected firm will provide a cohesive, implementation-ready brand and all associated design/source files, with substantial completion targeted within approximately four months from the notice to proceed. Key aspects of the project include: • Developing a brand strategy that aligns with the city's goals and vision • Creating a visual identity that reflects the city's history, diversity, and culture • Integrating the brand into various city communications, facilities, and infrastructure • Providing brand standards and guidelines for consistent application • Ensuring the brand is implementation-ready and can be easily applied by city staff and stakeholders The city is looking for a firm with experience in brand development and implementation, and the ability to work collaboratively with city staff and stakeholders to ensure a successful project outcome.