Farmer School of Business Core Narrative and Messaging Update

The Farmer School of Business at Miami University is seeking a partner to refresh its core messaging framework, which underpins its Beyond Ready brand platform. The goal is to strengthen the relevance, clarity, and effectiveness of the messaging while preserving existing brand equity. The selected vendor will be expected to collaborate closely with FSB stakeholders to achieve this objective. The project involves evolving the Beyond Ready message, aligning messaging with strategic priorities, improving audience relevance and responsiveness, clarifying and differentiating the FSB value proposition, and translating messaging into visual approaches. The vendor will provide deliverables such as a competitive benchmarking and differentiation analysis, audience persona development, a messaging guide, stakeholder messaging workshops, and visual expression and activation guidance. Some key points to consider are: • The project aims to refresh the messaging framework to make it more relevant and effective. • The vendor will need to collaborate with FSB stakeholders to achieve the project objectives. • The project involves multiple deliverables, including a competitive benchmarking and differentiation analysis and a messaging guide. • The vendor will need to provide strategic recommendations for visual approaches and activation guidance. • The project has a specific timeline, with key milestones and deadlines.