Capture’s Behavioral Intelligence Platform

Mississippi State University’s Graduate School seeks to procure Capture’s Behavioral Intelligence Platform via a proposed sole‑source purchase. The software provides student‑behavioral analytics, marketing automation, and machine‑learning predictive models to identify and engage “stealth” graduate applicants, supporting the full recruitment and enrollment cycle. The university has used the platform for five years and estimates a one‑year contract cost of $30,420. • Core capabilities: behavioral engagement scoring, predictive modeling, automated marketing outreach. • Intended outcome: improve graduate‑school applicant identification and conversion rates. • Vendor: Capture Higher Ed, justified as the only vendor offering this exact combination of features for higher‑education.