Request for Qualifications for Media Buying Agency Services

The Mississippi Department of Wildlife, Fisheries, and Parks (MDWFP) is seeking a qualified and experienced media buying agency to support its statewide and regional digital marketing efforts. The goal of this partnership is to enhance public engagement, increase revenue-generating activities, elevate brand awareness for the agency's diverse programs and offerings, and ultimately maximize the return on investment of the marketing budget. The selected agency will be responsible for strategic planning, purchasing, and placement of digital advertising across various platforms. • The agency will work closely with MDWFP's marketing team and subject matter experts to execute campaigns aligned with the agency's objectives and brand guidelines. • The agency will provide comprehensive weekly reports detailing campaign activity and performance metrics. • The agency will deliver monthly presentations summarizing key insights, performance trends, and strategic recommendations. • The agency will establish and maintain a daily accessible performance dashboard. • The agency will provide proactive insights and recommendations for campaign adjustments to improve effectiveness and ROI.