Description
The Washington State Fruit Commission is seeking a Domestic Agricultural Representative (DAR) to serve the Mid-Atlantic region. The DAR will support the WSFC/Northwest Cherries marketing and promotional programs by utilizing both established and innovative methods to build consumer awareness and drive demand for Northwest fresh sweet cherries within the region. The key responsibilities of the DAR include working with WSFC officials on plans and programs, contacting retail grocery chains and other organizations, assisting WSFC and industry salespeople, developing and performing trade and market promotional efforts, and reporting weekly on market conditions and activities.
• The DAR must be located in the Mid-Atlantic region and/or willing to travel to cover said region.
• The DAR must have experience in marketing and promoting fresh produce brands and commodities within the fresh produce industry.
• The DAR must be able to work with local media in developing positive publicity opportunities for the WSFC.
• The DAR must be able to monitor approved promotional programs and report on their effectiveness.